Facebook ads vs. Google ads

I've tried both facebook ads and google ads. Both will get you clicks, but the objective is to get the most out if your clicks.

The main difference is that when people are clicking the ad on Facebook, they are just generally browsing the Internet with no intent to buy anything. On the plus side, this can get people to your business Facebook page where it's easy for them to click "like" and you can send them updates. There's a chance that by sending them updates on Facebook, they are likely to see your product several times before they decide to buy, which is good, but you can get similar results also from google.

On google ads, people are more likely to be searching for something with the intent to buy in the first place. Personally, I've never bought anything from an ad I clicked on Facebook. But many times I have searched through Google for something I've wanted to buy. This is a better chance for impulsive buys but also you want to grab their contact information for future messages. It may take someone seeing a product up to 8 times before they decide to buy. So repetition is always a good thing. Have a place on your website page where someone can enter their email address for more information and also click "like" on your Facebook page. The more contact options you have, the better.

The other argument on google's side is that even when someone likes your page on facebook, it may not even reach your entire fan base. If you have someone's email address, you are more likely to be able to reach the person through email and also the email addresses you collected from google are more likely to be people who are actually interested in your product then someone on facebook who just clicked "like" because they took the time to enter in their full email address.

In conclusion, I've had much better luck with ads on google because the people who clicked my ad found me because they were interested in what I was selling in the first place and wanted to connect. When using Facebook, I prefer getting likes by other means on social media rather than by ads on facebook, if anything. I've just found that I get less return on my advertising investment if the audience isn't interested in the first place and though you can target market based on people's interests, it doesn't mean that they are interested in buying.

Now, when it comes to Facebook vs. Google Plus, I don't see Google Plus winning. I don't even remember the last time I checked my account on there.