It's true that you can't learn it all. That's why you generally have to eventually hire someone to help you do something that you don't have the time to learn yourself. But the truth is that you should always be looking to stay ahead of the rest and keep up on the latest and greatest technology just to keep up.
I'm surprised where my career has lead me. I'm doing things now that no one had any clue about even teaching back when I was in college 8 years ago. A lot of what I learned in college is obsolete to a certain degree. I can't imagine where I'd be now if I haven't kept learning on my own. It's really never ending. Don't get me wrong, I'm not saying college wasn't useful because it was a huge step into developing this learning process. Some of what I learned was from being around other people who taught me things I would have never learned if I hadn't been put in that situation among many other people who had a passion for learning. I do miss that about college actually. But alas, I spent my time there, moved on and now I've learned how to learn on my own through reaching online, reading marketing books, and real work experience.
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