Your neighbors may be ignoring you

There's a salon on the corner of my street that I drive or walk by at least once a day or more but I've never been in there. I started thinking, "well why not? I need my hair done sometimes" one reason for this is that I'm pretty cheap when it comes to getting my hair done because I've had several not so great salon experiences with both cheap and expensive salons, but I tend to be more unhappy if I paid more and the salon visit resulted in a not great hair do.

The other reason is that even though it's so close, which is an obvious plus, I have no idea what their rates are, what they specialize in, or any other reason to go in other than that it's just there. On the other hand, the new free delivery restaurant 2 blocks away dropped off a menu that has been sitting in my living room. I've bought food from them at least 3 times already since I first got their menu in my hand. Hmm.. See where I'm going with this?

Though sometimes those flyers on your car or door or mailbox get annoying, it's more likely that you'll buy from a business after you see a flyer on your door vs. not having any other info about it.

I also feel like they lack some significant signage. Sure, hey it's a salon, they obviously do hair work, I haven't seen what their web address is, their rates, any specials, first time customer specials, a URL to their Facebook fan page, etc. so I walk by, then out of sight again, out of mind again. I'm more likely to drive a few miles away to a salon that I got a living social deal for or go to the last place I got my hair done then walk literally across the street to this salon.

So basically, signage and advertising do make a difference. You may losing potential business because your store lacks the distribution of info to your neighbors! Flyers and signs aren't that expensive and it's worth it to get your neighbors interested because once they go one time, they will see the convenience of your location in proximity to them and they'll for sure be back for more!