Friday, June 1, 2012

Facebook gets greedy

We all know that facebook runs on advertising. Facebook will let you create a business page for free but to promote it to people in that demographic you want, you have to pay ad space on the side of the page. This makes sense. But now, facebook is making businesses pay just to send posts to fans who already "like" their page. So all the work you did to collect those fans, they won't even be seeing anything from your business without paying some more? I think it's time to go back to email maketing. Why bother putting time and effort into social media when no one is going to see it without paying more?

This is not very good ROI (return on investment) to me. On my page, it's telling me:
$5 reaches 700
$10 reaches 1,300
$15 reaches 2,000

So this just means that my post will show up on someone's busy feed. It's doesn't mean they will click, or respond or anything. I could pay less to reach someone's email address. Why did I bother to put all that effort into getting likes on facebook when I could have just stuck to email?

Here's info from facebook: http://www.facebook.com/help/promote

I wonder what some other companies are doing about this when a lot of their business rely on sending messages to their fans about contests, events, etc. Why are we bothering to make business pages? I'm starting to think turning a personal page into a business page is a good idea, although they try their best to only let you used real names for your profile name. I guess they have to do something in order to bump up their profits even more after going public. Thoughts?


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1 comment:

  1. Meaghan O'KeefeJune 4, 2012 at 1:11 AM

    This latest move by Facebook feels desperate and even a little insulting. It doesn't inspire a lot of confidence to invest in marketing with them. We can reach way more than 2,000 people (who already are aware of us) for less than $15. And there will be new sites available for us which will replace the pay site Facebook is becoming.
    And as I've said, it's one thing to charge for extra exposure but to charge us to show up on their feeds AT ALL is what is rediculous.
    Also, is it that it shows up on all feeds until 2000 have seen it? Or does it go on 2000 feeds regardless of wherher or not they check the feed at all?

    Meh. I dunno Facebook.

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