Don't ASSUME anything about someone's budget

If your in the type of business where you have to give out a quote to a customer, don't assume anything. Some clients that seem like they have unlimited funds can be the ones with the tightest budget.

No matter what, it's hard to know what to quote because you don't want to guess too high or too low. The best plan is to keep your prices at a moderate range and don't go by what you assume your potential client might pay. Clients are likely to shop around and find the best deal. If you don't have the best deal, they may like your skills, customer service, quality or willingness to get the job done quickly so don't fear if your prices aren't the cheapest, but don't blow them up either just because you see that the client is in an expensive location.

Another thing to keep in mind about giving a quote is to make sure all of the changes, exchanges and potential customer service issues are covered in your quote. Also, don't quote too low on the first job just to get in the door. Sometimes this can work if your using special one time coupons, but not if it's a potential ongoing paying gig. If you quote too low, they will expect to get that low price forever or they may look elsewhere if you quote higher later.