Monday, June 18, 2012

Tips for getting your business seen on Pinterest

Pinterest isn't really set up for advertising. It's set up for sharing photos and information. But using Pinterest can help you get more traffic to your website and make more sales!

Here are some tips for getting your business seen on pinterest:

- Place your logo or website address as a watermark on your picture either in the center or better in the right bottom corner.

- Make sure you add a link to your website to your post. All you have to do is write the web address in and it automatically becomes a link.

- Use popular keywords to describe your product so that it can come up on google searches.

- Use tags like (gold like) ("celebrity name" like) (vintage inspired) ("celebrity name" inspired) for items that could be associated with common words that are looked up relating to your target market.

- If your product has a price that you would like to use in your advertising such a (only $2.99!) be sure to add that to your description because pinterest will add a little banner to the top left corner of your image to let everyone see the price right there at the top of the image.

- Place your images in folders that relate to the category you are trying to market to. For instance, jewelry could be in a folder titled "hot jewelry and accessories" or "my fashion style"

- Take great wonderful artistic shots of your product for pinterest. People are a lot less likely to even look at your picture if it is poor quality. Get professional photos if possibly, it makes a big difference!

- Make a step by step description or tutorial on using, wearing or putting together your product if applicable. There are a lot of "how to's" on pinterest. People like to learn about something if they find it interesting and if your selling something, helping them understand what your selling helps a lot!

- Be sure to post your pinterest posts to your Facebook so your friends can see your activity on there and repost it!

So far, I haven't seen a huge response from Pinterest, and I feel like it's better for some "one time purchase" products and not necessarily other products. So spend your social media time wisely and spread out your time between social media sites.

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