"Getting the attention of a celebrity or someone relevant in your market can be a huge advantage for your business. I was involved in very competitive high-tech startup companies for most of my career. These businesses were enormously challenging for reasons that would require lengthy dissertations; additionally; they had very long sales cycles. Overcoming these challenges has helped me maintain infinite patience with my own business. This has been critical because my venture as a jewelry designer/entrepreneur also falls into a highly competitive industry.
As a strategic edge to differentiate my collection from what seems to be an endless number of indie designers, I’ve chosen to utilize gifting as a marketing tool for my business. This strategy can be impactful, but it’s not a tool with guaranteed effectiveness. Like all strategies, it’s subject to failure and dependent on preparation, follow-through, product quality, and timing. Here are a few suggestions to help you find celebrity matches for your own product."... click to read more here...
from:
http://under30ceo.com/get-celebrities-show-your-brand/
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