Keep them coming back for more

In any sort of business, you want returning clients. If you're selling to a lot of people that you don't come in contact with personally, you are more likely to keep them updated on new products, specials, coupons, and news through email marketing and social media. It gets expensive to send paper mail out to people, especially when they are likely to buy online, it's better to throw a deal at them while they're already on the computer where they can easily just click over to your site and put in their credit card.

When you run a  business that is more personal, you need to be a little more personal with your clients. Sending an email that addresses them and their business personally is a good start to see how they are doing. But a step beyond that is by mailing out a "Thank you" card to clients. I like to include a personalized hand written message in a cute card, my business card and something they are less likely to throw away like a business card magnet that they can stick on their metal filing cabinet or fridge to remember me by and think of me when they see it. Sending the card helps to stir up business with a client that you haven't heard from in a while, it puts a smile on their face, and also the magnet helps for them to remember you in the future.