It seems that not only do you have to get fans to "like" you business facebook page, you need to get them to engage in the conversation on your page. Why? Well, if you haven't noticed, you don't see every single post on every single page you liked or from every single friend all the time. Facebook uses an algorithm to determine what you see on your news feed and what slips through. So how do you get your posts to show up on your fans news feed?
Here are a couple tips that can help your posts show up:
- By commenting on their page your news feed posts are more likely to show on their page later. So connect with your friends and fans often by replying to them, even when it's not directed towards you.
- Post as yourself on your fan page. You have the option to post as your business, or your real name on your business page and posting as your real name will help show your post to not only your business page fans, but your personal page fans as well.
- Private messaging on your business page is great! I was so happy to see that this was finally available because it seemed too hard to figure out who to contact on a business page before. Now, potential customers can easily get in contact with me and I can easily get in contact with other business page owners. This will also help your posts to show up in their news feed.
- You can tag other businesses and fans that have commented in your thread. This can help with cross-promotion of your business on other business pages.
- Sharing content works to get seen on that person's news feed. It also give you more content to post on your page. Also, when you do post something that is "share-worthy" you can ask people to "re-post" or "share" and if it's interesting enough, they will.
Thoughts on cool products, design & digital media by a graphic designer & digital media expert in Las Vegas.
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