Ever feel like online ads are following you?

Well, maybe they are?! Yes, but it's not magic. It's called "retargeting."

What is retargeting?

Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

How does retargeting work?

Technically all that is necessary is to place a JavaScript tag in the footer of your website. This code creates a list of people that visit your site by placing anonymous retargeting "cookies" in their browser. This list allows the retargeting vendor to display retargeting ads to your potential customers as they visit other sites. 

Basically, someone goes to your website, check it out and then leaves. Will they ever come back? Who knows? Well, with retargeting, your ad will pop up on display ads around the internet. I just saw one of my "My Accessory Business" website ads on another site I was looking at randomly. The customer may or may not even remember going to your site but now they have a new opportunity to visit your site again, and maybe this time they might have thought more about making a purchase on your site since they visited it last, so they are more likely to go back and make a purchase. 


The website I have been using to do my retargeting is called AdRoll http://www.adroll.com They have a free trial and lets just say that unless your site is getting massive traffic already, you won't be paying a fortune to use it after the trial is over. The CPC seems to be close to the price of google ads. 


If you need ads designed to fit in the ad roll art requirements, I'd be happy to help design those for you. Email me at: liquidreddesign AT gmail.com and visit my website at www.LiquidRedDesign.com