What is too much promotion?

So what is too much promotion? Some would say that you could never have too much promotion? Maybe I've just spent too much time in Hollywood but most people I know plaster their image and brand ALL OVER EVERYTHING completely 100% shamelessly. Obviously when it comes to things like facebook and twitter, you want to give a little meat to your self promotion so people don't get bored with you trying to ram sales down their throat. What about promoting yourself as a model or actor? Obviously you should put yourself on every ad for everything that you do, but why not put yourself out in as much as you can? You have to toot your own horn.

For example, a big promoter/ model in Hollywood puts his picture on probably 90% of the flyers for his events. Everyone knows exactly who he is and no one complains that he doesn't use other models enough because he is the boss and it's his event. So it makes sense to everyone that he would use his image. A lot of fashion designers use their own image. A boot designer used exclusively herself in every image of her first catalog because she wanted to be the star and she was in charge of the decision making. Her reasoning is that she did all the work to get the boot company to where it is so she should be able to do as many pictures with herself as she wanted. A fashion designer in Beverly Hills still uses her own picture in the windows of her store even at age 60. She gets designers to photoshop it to make her look young and beautiful so that she can keep using her image because people know that she is the owner and she could really care less if someone had anything to say about it. She does use a few other models but when she was younger, it was almost exclusively just her modeling for her own company for years.

The bottom line is that your never too exposed when it comes to promotion. All the people that worry about you being promoted too much are only upset that they are not being promoted enough or fear that you will steal their spotlight. People even create bad publicity to keep getting noticed because even bad publicity is still publicity. In short, don't sell hard, but keep your brand/image in their minds.