Facebook coupon offers

I think I like this new promotional tool on facebook business/fan pages. You can pay to offer a coupon to your network and you can choose how many it reaches. I don't like the fact that it has a limited reach, because I feel like when I got all those "likes" on my page, I should be able to reach them like I would with an email address only on their facebook wall. But the good thing about the coupons is that if someone see the coupon and clicks on it to redeem it, it comes up in their friends newsfeed that they have redeemed a coupon from this business.

It's cool for me as a consumer because then I can see some offers that are out there that my friends were interested in and it's cool for me as a business because my coupon code and like to my page gets posted on that persons page so all of their friends can check out my offer as well and possibly go to "like" my business too or redeem the offer. I will probably use this each time I want to post about a coupon code for my online jewelry sales business. I like that it reaches out to more than just my fans, it can reach their friends and friends of friends too. That in itself if worth it more than just letting my fans see a post. Also, the fans that click on the offer are more likely to see my future posts in their news feed than they would have before because now they've shown interest by clicking something I posted.