Saturday, September 22, 2012

Facebook coupon offers

I think I like this new promotional tool on facebook business/fan pages. You can pay to offer a coupon to your network and you can choose how many it reaches. I don't like the fact that it has a limited reach, because I feel like when I got all those "likes" on my page, I should be able to reach them like I would with an email address only on their facebook wall. But the good thing about the coupons is that if someone see the coupon and clicks on it to redeem it, it comes up in their friends newsfeed that they have redeemed a coupon from this business.

It's cool for me as a consumer because then I can see some offers that are out there that my friends were interested in and it's cool for me as a business because my coupon code and like to my page gets posted on that persons page so all of their friends can check out my offer as well and possibly go to "like" my business too or redeem the offer. I will probably use this each time I want to post about a coupon code for my online jewelry sales business. I like that it reaches out to more than just my fans, it can reach their friends and friends of friends too. That in itself if worth it more than just letting my fans see a post. Also, the fans that click on the offer are more likely to see my future posts in their news feed than they would have before because now they've shown interest by clicking something I posted.

Friday, September 7, 2012

Before/After Photo editing

Photo editing in photoshop is an interesting technique. I feel like I'm always learning more about fixing colors and lighting and how to warp things into the way I want them. It's not just something you learn by doing a few hours of editing, it definitely takes a lot of practice to make it look right.

Here is a picture where I did a lot of editing. I had to change the middle girl's jacket completely because the client wanting a different colored jacket on the girl. Then, I changed the zippers on the girl on the right to black thick zippers instead of silver colored thin zippers. Lastly, I took out the girl on the left because the client decided that she wanted this image with only 2 girls instead of 3. There are other small changes made throughout the image like lengthening the girls pants or taking out extra pockets on the black coat on the left, but overall the image came out great and the poster is being hung in the window of a women's clothing store in Beverly Hills, CA for fall 2012.